Founded by Nadia Michel, the company works at the intersection of brand building, performance marketing, and intelligent talent curation, giving founders the oversight and strategic thinking they rarely get from agencies.

Most early-stage brands don’t fail because of bad products.

They fail because they hire the wrong people, chase the wrong channels, or burn money on tactics without a clear strategy.

Mined & Matter exists to fix that.

With a background in luxury branding, content strategy, and performance oversight, Nadia brings a unique blend of creativity and analytical rigor. She helps founders define their positioning, build a smarter growth plan, and connect with vetted SEO, performance ads, and creative partners who actually deliver results.

The approach is simple: clear strategy, high-quality execution, and consistent performance oversight.

Whether you’re launching, rebranding, or scaling, Mined & Matter acts as your fractional CMO, strategic advisor, and quality-control partner, ensuring every decision is aligned with your vision, your data, and your long-term goals.

If you’re building a modern brand and need clarity, trustworthy experts, and a strategy that scales, Mined & Matter is the partner that helps you get there.